If you’re willing to actually do a tiny bit of work on your direct mail business then you’re well on your way to be a master. All that’s needed to succeed are the secrets, a little intestinal fortitude and keeping your finger on the pulse. Okay, let’s talk about certain things about direct mail

Here are 10 facts you need to learn about direct mail

1. It is possible to begin a direct mail business with £20. If you do a small mailing of 40 one week to a good list, you are likely to obtain at least one order, which will pay for your further slightly larger mailing. And so on until you’ve generated enough to arrange bigger and more beneficial mailings.

2. It is also possible to begin a direct mail business by obtaining email addresses and emailing the copy and order form to them. However, the first contact must be a friendly letter asking them if they’d like more information.

3. There are three ways to create a output. You can pay someone to write or produce it for you. You can buy the resell rights to a output. Or you may write it yourself. All are just as good as each other.

4. The same applies for sales letters for the output. You can pay somebody to do it or get a sales letter with the resell rights or you can write your own.

5. People buy what they are buying. So before you select a product you must get on a mailing list for that peculiar market and check out what’s on the market, what combinations, what similarities. The more exposure you have to a market the better your choice of product will be.

6. No product is ideal. You can vastly increase on a selling product and/or give it a unique twist and make a fortune.

7. When a market is saturated by a product, the market then wants a product of superior quality. This is true of all markets.

8. The most appropriate way to sell a product is to write the sales letter before you make the product. Imagine if you wrote a fifty paged book and then couldn’t find any beneficial properties to the book. The least risky variants is to write a sales letter that you would love to get first and then craft a book around the advantages in the sales letter. So pay attention to it when you send out cards.

9. When you’re sellinga plenty of product, a rough rule of thumb to work out what you take from the business is to take a third of the product’s sale cost multiplied by the number of sales.

10. A secret of the rich is that they only pay themselves what they need and invest the rest.

There is no doubt a lot more to direct mail than the above but those ten facts are universal facts and are used in all successful direct mail businesses.