Archive for February 4th, 2010

To be successful with direct mail letters and to make money off internet, there are a few tricks you may try to increase response rates:

1. At the top of your sales letter, use a strong headline that states the most essential profit you are offering. This headline must be bold and a larger font size than the font size you choose for the body text in your sales letter.

2. When writing your sales letter, use a friendly conversational phrases. Do not try to write “corporate” where you use large words and try to impress your prospects with your command of the English language. All that turns people off. Instead, write your sales letter as if you were speaking to your best friend.

3. Use a P.S. in your letter and mention again your most power advantage and sales suggestion in it. Most people will read a P.S. first before reading the sales letter, so it is essential to make your P.S. have a very strong sales message and a call to action.

4. Your sales letter needs to explain the advantages your potential customer will obtain. Understand that every person cares about one thing in life - “What’s in it for me?” Put yourself in your client’s shoes and ask yourself, “If I was getting this letter, why would I have a desire to buy the product or service being sold? What’s in it for me?”

5. Ask your prospect to take action such as to call you for more information, to look at your website, to fill in and order form and mail you a check, etc. If you do not ask your prospects to take part, they won’t.

6. To make your sales letter opened, use an ordinary white business envelope and handwrite the recipient’s name and address. Yes, this takes considerable piece of time than using mailing labels, but mailing labels look like junk mail! The first key in a successful direct mail business is to get your envelope opened, and by handwriting the recipient’s name and address, you may almost guarantee that your envelope will be opened.

7. Make your envelope “lumpy” by putting a small, inexpensive free gift. Make sure the present has your company name and contact information on it and that the gift is something a person would desire to keep - such as a nice pen, a good highlighter, etc. And, the promo gift must have your company information on it – your company name, phone number, and website address.

8. Here is the most vital direct mail tip. Repetition. You will not do well with your direct mail campaign if you just send out cards or letters. Each prospect on your contact list should be contacted a minimum of three to six times during a 12-month period. Properly used, direct mail may be one of the most efficient and cost-efficient marketing strategies you’ll ever find for your business.

Thanks to popular social networking sites like Facebook and Myspace the game of online poker can now be played for free. Before 2003 and the poker boom, the thought of playing online poker wasn’t even a thought in most people’s minds and pros fed on any amateur who would make the mistake of sitting at their tables. Then something amazing happened. Chris Moneymaker, an average Joe, won the main event and poker became mainstream. It wasn’t before long that poker flash games and online poker sites were offering free play poker to anyone with an internet connection.

For those who aren’t really fans of social networking sites, almost every online poker website allows a free download of their poker client to play on their network for free. Before the days of the internet, learning the game of poker cost players thousands of dollars, with the online poker boom that same education is now available for free and in the comfort of your own home.

Some players may have friends bugging them to come to their local home game, but a lack of knowledge of the game makes them uncomfortable with showing up. A few clicks of the mouse a new player can be playing the game in a matter of minutes. After a few hours in front of the computer this fresh newbie will be ready for his upcoming home game.

We’ve all heard it time and time again, it takes practice to be perfect at something. To become skilled you need to put in about 2,000 hours to something. Why would you want to pay for something when there’s a free alternative? The more you play, the more you’ll learn. You may not acquire every skill needed to quit your job and travel the casino circuit but you will get a jump start on your road to a life as a semi-professional poker player.

Depending on which online poker site you play at will determine which games and features are available. Some sites feature only Texas Holdem, others include Pineapple, Omaha, and even Seven Card Stud. Different betting limits are also available ranging from limit, pot limit, no limit to high low, or even half kill or kill games. For those that are unaware high low is a game where the low hand and high hand split the pot. Half kill and kill games increase the blinds to try and stop a hot player from continuing to win pots.

Some online poker sites even offer what are known as “freeroll tournaments” where free players get a chance at real cash. Typically these tournaments are full of hundreds if not thousands of players hungry for a shot to take a stab at an online poker bankroll. While the odds of winning are not in your favor this can be a great stepping stone to tournament poker and understanding how to survive a long tournament. Regardless of whether you win or lose, you’ll be gaining an education that will last forever.

Want a real jump start on your poker competition? Why not read some of the best texas hold em books such as Every Hand Revealed by Gus Hansen.

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