Archive for February 1st, 2010

There is no doubt that email marketing is rather cheaper than direct mail business. However, when taking into account the amount of business these methods create, direct mail marketing is the clear variant to get more people who will really read your advertisement.

A plenty of small businesses that rely on a total electronic marketing campaign are losing a large chunk of potential customers. Printed materials are much easier to read, and therefore more likely to be read. Often times, a small percentage of e-mail marketing is ever opened, because of the messages ending up in junk or spam filters or being directly deleted by the recipient before being read. While direct mail advertisements may also be thrown out, it is safe to suppose that at least a portion of the advertisement will be read before being thrown out.

Using a total electronic campaign leaves a lot of potential clients out of your grasp. While the vast majority of people have email accounts and Internet access, it is more possibly that they will ignore your advertisements or save them until they are in need of your service or product. Cultivating a successful email marketing campaign may be time wasting and tricky - there are a lot of laws and regulations to stick to. You’ll desire to be sure you’re carrying the best, most appropriate, and eye-catching email subject lines and content to grasp the attention of recipients - especially when they are constantly bombarded with electronic marketing. Fiasco to mold your campaign into one that gets results and holds potential customer’s attention may make them desensitized to your email marketing and unsubscribe from your electronic advertisement so it is important to know how to make money on the side.

Direct mail advertising is the surefire method to reach potential clients strictly grounded on the likelihood that they will pay attention to your physical marketing materials better than an electronic advertisement. Furthermore, email lists are quite hard to keep up with, because of the fact that many people change their email address regularly or provide fictitious email addresses. In comparison to the current housing market, where people are more likely to stay in their houses as opposed to moving. When taking into consideration the changing of electronic and physical address factors, direct mail marketing reaches more intended recipients than an email-only campaign could. What is more, if a recipient moves, their mail is often forwarded to their new address, insuring your direct marketing reaches them. But, many people do not use email forwarding when changing email addresses.

When direct mailing, you’ll want to be sure you are targeting people who have a history or a need for your business. For example, if your business specializes in professional grade cooking outputs, you’ll want to aim restaurant owners and caterers. On the contrary, if your business is a restaurant, you’ll need to target everyone in a specified radius, because everyone needs to eat. Take the time to think over your best target audience and anticipate their needs; this will ensure that when you send out cards they are read instead of thrown in the recycling bin.

There is no doubt that email marketing is cheap and may be effective. But, it is imperative that your business utilizes a combination of both electronic and traditional direct mail marketing to acquire the biggest possible clients base in order to capitalize on all markets possible.